Marketing
Description
The Stuart Marketing concentration has a strong emphasis on marketing in technology industries. Participants learn how to understand and identify customers' needs and wants. More importantly, they learn to look at business problems from a customer-centric viewpoint. An understanding of marketing is essential in today's highly competitive marketplace. Participants will be exposed to cutting-edge tools and techniques for creating business value by leveraging a deep knowledge of the customer. The Marketing concentration prepares professionals for careers in corporate marketing departments, particularly in high technology industries.
Concentration Electives (6 credits)
MBA551 Insights into the Next Economy Consumer
MBA581 Marketing Research (1.5 credits)
MBA582 Strategic Marketing: Formulation (1.5 credits)
MBA583 Strategic Marketing: Implementation (1.5 credits)
MBA585 Analysis of Customer Behavior (1.5 credits)
