Marketing

Participants learn how to understand and identify customers' needs and wants. More importantly, they learn to look at business problems from a customer-centric viewpoint. An understanding of marketing is essential in today's highly competitive marketplace. Participants will be exposed to cutting-edge tools and techniques for creating business value by leveraging a deep knowledge of the customer.

Concentration Electives (6 credits)

MBA 551 Insights into the Next Economy Consumer

Choose any other course offered in the MS Marketing Communication Program, with an MC prefix.

Course Descriptions »