Marketing Communication Program

The Master of Science in Marketing Communication is designed for the student with an entrepreneurial mindset, wishing to combine innovative and incisive thinking, creativity and leadership skills to help redefine how companies communicate with their stakeholders in the rapidly changing field of marketing communication in the decades ahead.

The new technologies of the 21st century have totally transformed both the business model and vehicles companies use to communicate with their various stakeholders.  Stand alone elements like advertising and public relations are no longer effective in and of themselves.  Today, the marketing of products, services and ideas to the target audiences must synthesize all of these activities into the cohesive whole called integrated marketing communication with the ability to surround the prospect with the brand message.

As one of a handful of integrated marketing communication programs offered in an accredited business school, IIT Stuart’s Marketing Communication program will effectively prepare you for this exciting and challenging environment.  Our program is intended to marry the core critical thinking values of creativity, innovation and design taught by our MBA faculty, with the practical “state of the art” applications taught by our extensive and talented faculty of “practicing professionals” who teach the skills necessary to thrive in today’s rapidly evolving technology-focused environment.

 All this is designed to prepare you for a career developing and implementing creative innovative marketing strategies with the potential to transform attitudes and ultimately product performance in the marketplace.

The MS curriculum consists of 11- 3 hour courses, structured to emphasize strategies for transformational leadership.  Students will be require to take 6 3 hour core courses plus the Practicum, plus 8 credit hours of Concentration or Elective courses.

Why IIT Stuart?

Quality.
You will benefit from an internationally recognized faculty and curriculum and you will explore marketing in the larger context of the global economy. Our adjunct faculty members are all leading practicing professionals who bring practical, technology-oriented experience into the classroom.

Flexibility.
You can shape a course of study to suit your individual interests, allowing you the rich range of choices you need to achieve your personal career goals. You can also choose between full and part-time options with day and evening classes.

Convenience.
Study in the heart of Chicago, one of the world’s most important communication hubs: Advertising Age reports Chicago as the second largest communications market in the country, citing that nearly 20% of the U.S. workforce in advertising, marketing and public relations lives here.

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.