Electronic Marketing Concentration

The Electronic Marketing concentration prepares students to compete in the rapidly developing discipline of marketing in the digital environment which is redefining how companies market to their various stakeholders.   Students will learn the latest strategies for addressing markets in today’s highly networked digital environment, specific digital techniques, Web and online marketing tactics as well as insights into effective customer relationship management.  This concentration is a designed for those students who want to focus on the tactical skills required for a marketing career in the today’s and tomorrow’s digital environment.

MC 546  Communication Strategies for Emerging Technologies

MC 556  Customer Relationship Management

Electives

MC 503  Strategic Brand Management

MC 535  Sales Promotion & Alternate Media Techniques

MC 533  Database & Direct Marketing

MC 535  Sales Promotion & Alternate Media Techniques

Course Descriptions

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.