Marketing Communication Management Concentration

The Marketing Communication Management concentration focuses on the management skills and tactics needed to run a successful marketing communication program.  It uses the latest technology and quantitative research methodology to teach a strategy-driven approach that integrates the many components of the marketing message into a unified brand personality for the product or service.  This concentration is a flexible option for students seeking a strong general management perspective.

MC 533 Database & Direct Marketing

MC 535 Sales Promotion & Alternate Media Techniques

Electives

MC 503 Strategic Brand Management

MC 546 Communication Strategies for Emerging Technologies

MC 555 Marketing Analytics

MC 556 Customer Relationship Management

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.