Program Requirements

The Stuart MS in Marketing Communication requires the successful completion of at lease 33 semester credits.  Full time students are expected to enroll for at least 9 credits per semester, and can complete their degree in 4 semesters.  Part time students can enroll for as few as 3 credit hours per semester and can take up to 16 semesters to complete their degree.  Students will be require to take 6 core courses plus the Practicum, plus 8 credit hours of Concentration or Elective courses

Stuart MS courses are offered as full-semester core courses which run for 16 weeks and carry 3 credit hours, and half-semester concentration or elective courses which run for 8 weeks and carry 1.5 credit hours.

The MS curriculum consists of 11- 3 hour courses, structured to emphasize strategies for transformational leadership. 

Core Courses

The core courses are designed to provide students with a base of critical thinking and analytical skills necessary to effectively function in the marketing communications environment.  There are a total of 6 core courses plus the Practicum, which involves a “real world” marketing communication project for a client.

MC 510  Marketing Foundations:  The Art of Marketing

MC 514  Marketing Communication Plan: Developing Transformative Marketing Strategies

MC 516  Marketing & Advertising Research: Building Consumer Insight through Research

MC 520  Understanding the Target Audience

MC 522  Media Strategy and Implementation for the 21st Century

MC 524  Creative Strategies

MC 536  Practicum

Marketing Communication Concentration

The Marketing Communication concentration focuses on the management skills and tactics needed to run a successful marketing communication program.  It uses the latest technology and quantitative  research methodology to teach a strategy-driven approach that integrates the many components of the marketing message into a unified brand personality for the product or service.  This concentration is a flexible option for students seeking a strong general management perspective.

MC 526  The Database as a Marketing Tool

MC 530  Direct Marketing

MC 532  Sales Promotion

MC 534  Fundamentals of Public Relations

Electronic Marketing Concentration

The Electronic Marketing concentration prepares students to compete in the rapidly developing discipline of marketing in the digital environment which is redefining how companies market to their various stakeholders.   Students will learn the latest strategies for addressing markets in today’s highly networked digital environment, specific digital techniques, Web and online marketing tactics as well as insights into effective customer relationship management.  This concentration is a designed for those students who want to focus on the tactical skills required for a marketing career in the today’s and tomorrow’s digital environment.

MC 546  Communication Strategies in the Digital Environment

MC 551  Business Strategies in the Networked Economy

MC 552  Marketing Strategy in the Digital Environment

MC 554  Customer Relationship Marketing

Electives

MC 502  Brand Management: Creating Brand Ownership

MC 504  Account Planning

MC 512  Organization Dynamics

MC 538  International Marketing Communication

MC 528  Writing & Presentation Skills

MC 563  Web Page Design

To learn more about the program and the application process, please call us at 312.906.6576 or email us at admission@stuart.iit.edu and we will be happy to assist you.