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Program Requirements

The Stuart MS in Marketing Communication requires the successful completion of 33 semester hour credits. Full time students are expected to enroll for at least 9 credits per semester, and can complete their degree in 4 semesters. Part time students can enroll for as few as 3 credit hours per semester and can take up to 11 semesters to complete their degree. Students will be required to take 6 core courses plus the Practicum, plus 12 credit hours of Concentration or Elective courses

Stuart MS courses are offered as full-semester core courses which run for 16 weeks and carry 3 credit hours, and half-semester concentration or elective courses which run for 8 weeks and carry 1.5 credit hours.

Core Courses

The core courses are designed to provide students with a base of critical thinking and analytical skills necessary to effectively function in the marketing communications environment. There are a total of 6 core courses plus the Practicum, which involves a “real world” marketing communication project for a client.

MC 510 Marketing Foundations: The Art of Marketing

MC 514 Marketing Communication Plan: Developing Transformative Marketing Strategies

MC 516 Marketing & Advertising Research: Building Consumer Insight through Research

MC 520 Understanding the Target Audience

MC 522 Media Strategy and Implementation for the 21st Century

MC 524 Creative Strategies

MC 536 Practicum

Marketing Communication Concentration

The Marketing Communication concentration focuses on the management skills and tactics needed to run a successful marketing communication program. It uses the latest technology and quantitative research methodology to teach a strategy-driven approach that integrates the many components of the marketing message into a unified brand personality for the product or service. This concentration is a flexible option for students seeking a strong general management perspective.

MC 526 Database Marketing

MC 530 Direct Marketing

MC 532 Sales Promotion Techniques

MC 534 Fundamentals of Public Relations

Electives

MC 502 Brand Management

MC 504 Account Planning

MC 528 Writing and Presentation Skills

MC 538 International Marketing Communication

MC 546 Communication Strategy in the Digital Environment

MC 551 Business Strategy in the Digital Environment

MC 552 Marketing Strategy in the Digital Environment

MC 554 Relationship Management

MC 563 Web Page Design

Electronic Marketing Concentration

The Electronic Marketing concentration prepares students to compete in the rapidly developing discipline of marketing in the digital environment which is redefining how companies market to their various stakeholders. Students will learn the latest strategies for addressing markets in today’s highly networked digital environment, specific digital techniques, Web and online marketing tactics as well as insights into effective customer relationship management. This concentration is a designed for those students who want to focus on the tactical skills required for a marketing career in the today’s and tomorrow’s digital environment.

MC 546 Communication Strategies in the Digital Environment

MC 551 Business Strategies in the Networked Economy

MC 552 Marketing Strategy in the Digital Environment

MC 554 Customer Relationship Marketing